This two phase process encourages the user to discover what his optimal (or preferred) personal brand is; and then engage several online channels to engage his audience with his brand.
Discovering your personal brand
Your personal brand should be built on 3 key pillars: Skills, Traits, and Personality.
Skills: Life & business skills you've acquired that help you build relationships. (Managerial skills, parenting skills, boating skills)Traits: Personal traits that help you develop a set of personal standards (Attention to detail, discipline, thoroughness)
Personality: Your own unique personality that helps you develop a style. (modern, friendly, collaborative)
This model will help you discover your personal brand, add/ remove skills, traits, and personality descriptions to mold your personal brand to how you perceive yourself. This will be how others will perceive you.
Executing your personal brand
You should write down some goals you want to achieve using your personal brand. Think about personal and professional goals, as well as length of time to achieve these goals.
Based on your goals, you can choose the proper online channels to achieve your goals.
The Execution model outlines a standard set of channels. All of these channels should be engaged regardless of your goals; you can configure your online profiles within each channel to help achieve your goals. The content you add through these channels should support your brand, and be of value to your audience.
Links to standard channels: